Professor

School of Hotel and Tourism Management

The Hong Kong Polytechnic University 

Areas of Research Expertise

• Spatial movements of tourist
• Tourist behaviour
• Specialist and emerging market
• Regional tourism
• Tourism marketing
• Product development

Areas of Teaching Expertise

• Tourism transport
• Cultural tourism
• Tourism theories and practice
• Sociology of tourism
• Strategic marketing and product development

Personal Introduction 

Prof. McKercher has been an academic for more than 25 years and has been with SHTM for over 15 years. He has wide ranging teaching and research interests. He has written two books, edited two others and has authored or co-authored over 200 scholarly papers and reports. 

 Qualifications  

 [Academic Qualifications]

• Ph D (1996) The University of Melbourne, Australia 
• MA (1983) Carleton University, Ottawa, Canada 
• BA (Hons) (1977) York University, Toronto, Canada  

Iis Tussyadiah is Professor of Intelligent Systems in Service and Head of Department of Hospitality in the School of Hospitality and Tourism Management at University of Surrey. Iis conducts research on digital transformation in the travel and hospitality industry, focusing on human-computer interaction, consumer behavior, and mobility. She investigates the applications and implications of intelligent systems in the services sector to inform business practice and policy. 

Iis serves as Associate Editor of Annals of Tourism Research and Editorial Board member of several tourism journals. She is a founding member of the Alliance for Innovators and Researchers in Tourism and Hospitality (AIRTH). Iis served as Vice President (2014-2017) and later President (2018-2020) of the International Federation for Information Technologies and Travel & Tourism (IFITT). She received several Best Research Paper/Journal Paper of the Year Awards at ENTER conferences in 2008, 2012, 2013, 2016, 2019, and 2020, I-CHRIE in 2008, Advances in Destination Management in 2012, etc. Iis was awarded Best Emerging Scholar in Tourism (BEST) by the International Tourism Studies Associations (ITSA) in 2016. 

Prior to joining Surrey, Iis was Clinical Associate Professor in the School of Hospitality Business Management, Carson College of Business, Washington State University, USA. From 2008 to 2012, she was Assistant Professor and Associate Director of the National Laboratory for Tourism and eCommerce (NLTeC) at Temple University, USA.

Areas of Research Expertise

• Gastronomy Heritage Tourism Management

Areas of Teaching Expertise

• Cultural tourism
• Gastronomy

 Qualifications  

 [Academic Qualifications]

• Ph D (1996) Universitas Gajah Mada, Yogyakarta, Indonesia 
• MM.Par (2006) Sekolah Tinggi Pariwisata, Bandung, Indonesia 
• S.S (1996) Universitas Padjadjaran, Bandung, Indonesia